SharpRank is the sports betting industry's independent ratings agency. Leveraging a proprietary, cross-sport, normalized, and ever-evolving algorithm, SharpRank generates performance rankings, providing easily digestible data and metrics for the fans. SharpRank partners with media outlets, content providers, predictive analytics machines, sports bettors, sportsbooks, and others; consolidating, verifying, and validating sports picks. Once picks are made and collected, the data set is audited for accuracy and entered into their proprietary algorithm. The B2C mobile application enables an interactive mesh point for the public and experts to interact in a credible, validated platform. As a data company, SharpRank licenses their APIs to partners to bolster their content, increase their credibility, and drive audience and subscriptions.